The power of advertising and media can convince people around to your way of thinking or change habits. However, everything has a light and a dark side. That happens to different companies around the world that cross the line between persuading and manipulating.
Another documentary that explores marketing manipulation is “FYRE: The Greatest Party That Never Happened.” The documentary about how a luxury festival in the Bahamas became a fraud, sold in 48 hours and promoted by top models, went viral in media. “The luxury festival” ended as a danger for the community without water.
Last one in the documentary, Mucho mucho amor: The legend of Walter Mercado, shows how the astrology icon has gone out of the media and its importance to the Hispanic community.
In the documentary, the way Walter Mercado sometimes manipulated people by saying the future. All in all, brands have a purpose of persuading. But instead, there`s a massive difference between influence and manipulation, and marketers must be careful how they send messages. connect with me on LinkedIn
