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noviembre 17, 2022
Paula OrtizComentarios desactivados en Effectiveness in cobranding strategies with websites

Effectiveness in cobranding strategies with websites

Principles of good web design bring an interesting perspective for the websites that a business needs to reach more reach and sales in their conversion funnel. PetstarsCo is a brand that offers dog walking and dog training. Instead, a lot of pet owners ask for accessories, clothes,

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noviembre 17, 2022
Paula OrtizComentarios desactivados en Tips to identify effective keywords selections in your first Google Ad Search campaign

Tips to identify effective keywords selections in your first Google Ad Search campaign

Google ads offer paid advertising though the keywords used in our daily lives. When we start running our first campaign, one important question is if we are going to use short or long-tail keywords. Short keywords are defined as phases composed of one or two words. On

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Paula OrtizComentarios desactivados en New Halloween color perspectives

New Halloween color perspectives

My favorite holiday is approaching! Halloween season starts with a lot of events that involve families, friends, and pets. According to business insider, consumers are expected to spend a record $10.14 billion on Halloween this year. For that reason, products and services started events in different segments.

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Paula OrtizComentarios desactivados en Is the customer always right?

Is the customer always right?

A communication crisis could happen at any time in any company during daily work. For that reason, mass communications, and effectiveness in the development of crisis plans are crucial to maintain brand awareness. In seconds,  any customer with an active social media account could increase or destroy

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