Ever thought AI could make a dog birthday “Woof-tastic”? Imagine turning a small, 15-guest gathering into a data-driven, buzzworthy event, where every email, social post, and on-site moment is powered by AI and human creativity.
PetStarsCo hosted “Lola & Doga,” a bespoke dog birthday mixer, and the results speak for themselves:
- 37 % email open rate (vs. 25 % industry average)
- 15 delighted attendees (55 % dog owners)
- 4 qualified vendor leads captured on-site.
- +15 % brand mentions in local pet groups within 48 hour
If you’re a marketer, C-suite executive, or brand owner in Miami (or beyond) who wants to replicate this success, read

In Miami’s hyper-competitive market, traditional event outreach often falls flat. Pet parents expect personalized touches, and any misstep—like missing dietary constraints can derail the entire experience. We knew that to deliver an unforgettable “Lola & Doga,” we needed to:
-Generate hyper-relevant messaging in minutes.
-Monitor guest feedback in real time.
-Personalize on-site interactions to high precision.
-Amplify the story afterward to drive social buzz.
Below, you’ll find the exact steps we took, using GPT-4, Brandwatch, and Manus, along with real metrics that demonstrate how a small event can achieve outsized engagement.
1. Prompt & Polish in 5 Minutes with GPT-4
Objective: Craft warm, on-brand invitations that resonate with Miami’s dog-loving community.
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Prompt Used:
“Write 3 friendly email invitations for ‘Lola & Doga by PetStarsCo,’ a Miami dog birthday party for 15 attendees. Emphasize custom Pup treats (gluten-free), a VIP vibe, and dog fun.”
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Raw GPT-4 Outputs (abridged):
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“Join us for ‘Lola & Doga’—your pup’s VIP birthday bash, complete with doga, cupcakes and local doggie friends!
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«Paw-ty time! Celebrate Lola’s special day at PetStarsCo’s exclusive Miami dog mixer—treats, photos, and wagging tails await.”
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“Calling all Miami pups: Lola’s birthday is here! Expect Doga, yoga mats, pup-chic photo , and friendly faces.”
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“Polish” Process (5–10 min in Slack):
• Shared all 3 drafts with a 3-person team via Slack.
• Each member reacted with/
in 10 minutes.
• Final copy emphasized “Doga, dogs and yoga ” and “Lola’s top paw birthday party” -
Result:
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37 % open rate (compared to a 25 % average for similar 15-guest events).
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12 of 15 attendees signed up within 24 hours of the first invite.
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2. Real-Time Sentiment Monitoring with Brandwatch
Objective: Catch and address concerns instantly, especially safety pet networking questions
Setup:
Built a Brandwatch dashboard filtering by:
Keywords: “#LolaAndDoga,” “PetStarsCo,” “Miami dog birthday,” “pet networking-safe.”
Location: Miami, FL.
Created a Zapier integration: Brandwatch “negative sentiment” alerts , Slack channel (#lola-alerts).
Execution:During “Day 1,” we spotted multiple mentions of “unfriendly dog” and “grain intolerance.” We updated reminder emails and Instagram Stories to announce “All treats at Lola & Doga are gluten-free!”
Outcome:
0 negative mentions about dietary concerns at check-in.
100 % of attendees felt confident about their pups’ safety before arriving.
3. On-Site Personalization via Manus (Day 1–2)
Objective: Treat each of the 15 attendees (and their dogs) like VIPs through dynamic segmentation.
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CSV Preparation (15 Rows):
Owner Name Dog Name Breed Neighborhood Dietary Preference Ana Pérez Lola French Bully Brickell Gluten-Free Mark Lee Doga Golden Coconut Grove Grain-Free … … … … … -
Manus Segmentation Rules:
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“First-Time Pawty” (dogs with no prior event attendance), Welcome kit: Pink yoga mat + “Meet the Vendor” card.
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“Special Diet” (any dietary constraint), Direct to “Custom Treat Station” for allergy-safe Pup cupcake.
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Implementation:
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Pre-event SMS/Email Reminder:
“Can’t wait to see you at Lola & Doga! Don’t forget to grab your VIP kit at check-in. Pup portraits after doga class!”
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QR-code on Welcome Table: Linked to a quick “1-click” survey asking “Rate your pup’s first doga experience (1–5 stars).”
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Outcome:
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15/15 attendees received exactly the right on-site treatment.
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4 owners expressed immediate interest in bulk ordering custom dog birthday experiences in this year.
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4. Post-Event Story Amplification (Day 2–3)
Objective: Turn happy attendees into brand advocates and generate local buzz.
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Content Capture:
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Filmed a 30-second montage: “Lola blowing out her miniature candle,” “Pup high-fives,” “Custom Pup cake.”
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Gathered 5 user-generated photos from attendees (with permission).
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GPT-4 Caption Generation:
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Prompt:
“Write 3 Instagram captions for PetStarsCo’s ‘Lola & Doga’ dog birthday. Highlight pup-chic doga class, dog special treats, and Miami community vibes.”
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Final Caption:
“From yoga to tail-wagging high-fives, ‘Lola & Doga’ by PetStarsCo united Miami’s dog parents—one paw at a time!
”
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Social Amplification:
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Posted to PetStarsCo’s Instagram & as a highlight reel.
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Tagged each attendee’s handle (with prior approval).
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Results (48 Hours Post-Event):
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+15 % brand mentions in Miami pet-lover groups.
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1 new partnership inquiry from a boutique.
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Results & Key Takeaways
Metric | Baseline | After (48 h) |
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Email open rate | 25 % (small event avg) | 37 % |
Guest satisfaction (survey) | — | 4.7 / 5 avg |
Vendor leads generated | — | 4 |
Social mentions | — | +15 % |
New collaboration inquiries | — | 1 |
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Speed + Agility
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A 5-minute “Prompt & Polish” cycle allowed us to craft compelling invites that outperformed averages by 12 percentage points.
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Real-time Brandwatch monitoring and a 15-minute copy tweak prevented any on-site frustrations.
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Hyper-Personalization
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Even for a tiny gathering of 15 attendees, personalized yoga mats and a custom dog gift made every guest feel valued.
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Dynamic segmentation via Manus generated 4 qualified leads for our vendor within the party itself.
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Storytelling Amplifies Reach
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Turning on-site moments into a 30-second IG highlight plus an engaging GPT-4 caption drove +15 % local buzz and opened doors for future partnerships.
Ready to replicate this AI + Storytelling Lab for your brand—whether you’re planning a hotel activation, startup demo day, or your dog’s next milestone? Download our free mini-toolkit, which includes:
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GPT-4 Prompt Templates for invitations & captions
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Brandwatch + Zapier Setup Checklist
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Manus CSV & Segmentation Rule Examples
If you need a bilingual strategist with 8 years in brand reputation and a Master’s of Science in Marketing, let’s connect. Comment “BRAND” below or DM me to schedule a 15-minute strategy call, I’ll walk you through how to adapt this blueprint for unforgettable, data-driven consultation, advertising and events at any scale.