Brands have different ways to communicate in different aspects of their communications to customers. Businesses have a defined personality that identifies the way to be perceived according to their product, segmentation, and culture. For instance, archetypes take an important role in this part of the brand. At
Brands and targets are brothers impossible to separate. Nowadays, everyone is talking about the new song between Shakira and BZRP Music Sessions #53 that already has millions of reproductions, and comments around the world. Those comments are related to the lyrics and the analogies between the brands that mention in the
Brands have a significant role in society, daily we see hundreds of brands relative to the activity that we are doing. For that reason, brands, and branding are along us in different perspectives where customer experience becomes a competitive advantage in a company to grow in the
Public relations are one of the most important channels in a marketing team. This tactic is one of the most valuable in a campaign that helps to be visible in an organization or idea in different media, key opinion leaders, or influence a strategic approach with different
