The world of the hospitality industry owns different types of clients. We can see other services that they need according to the supply change in the industry. The supply chain starts with wholesalers, continues with Online Travel Agencies, and is followed by agencies. For the OTAs, customers
Artificial Intelligence has changed the marketing perspective. Now, templates, audio,videos, and press releases could be done in minutes for the algorithm. However, at thispoint, strategic thinking is key to creating brand awareness that impact in thecommunities. Toolify is one of the most complete websites that recap different
Celebrity endorsement is one of the best marketing strategies to reach new audiences and improve brand equity. The influencer technique has been growing in different kinds of industries. Influencer marketing could be powerful when has a goal, and the marketing team selects people that engage with the
Brands have different ways to communicate in different aspects of their communications to customers. Businesses have a defined personality that identifies the way to be perceived according to their product, segmentation, and culture. For instance, archetypes take an important role in this part of the brand. At
