Brands have different ways to communicate in different aspects of their communications to customers. Businesses have a defined personality that identifies the way to be perceived according to their product, segmentation, and culture.
For instance, archetypes take an important role in this part of the brand. At this point, archetypes work really well to identify a brand personality, they are defined psychological patterns in human being regardless of sex, culture, age, or religion.
In fact, archetypes help our brand to have a defined personality that can involve experiences from different senses. That´s why brands now are making different tactics to be perceived as an experience. Cultivating experiences in Brand personalities is a strategic way to connect customers.
Therefore, we are in a period of transition to normality in which events revolutionize being with a person from anywhere, video conferences are just supported. VR devices, 360 tours, simulations, use of holograms, advertising or listening, and advertising scents are new tactics to be visible and reliable in comparison with the competitors.
To sum up, creating experiences with the brand reinforced awareness from different perspectives. For that reason, now this kind of tactic would be a must in the middle term for many brands according to their business sector. Let´s connect on Linkedin.
