«The world always looks brighter from behind a smile» is a popular quote that works in business. Smiling to clients until they learn from us as marketers that changing customer attitude will change customer behavior.
Marketing communications is a tool that changes desires, behaviors, and purchases. When a hard client comes to you apply the 4s, mixed with the 4p´s,4c´s, and 4A´s. silent, speak select, and smile ?.
If our marketer history starts to reduce the noise in the message with hard clients, we will facilitate our awareness to motivate, and take better decisions on the marketing side.
