In the marketing plan, companies need to develop a buyer persona to reach more possibilities of effectiness in comparison with the companies that don’t have this person. For that reason, all the points in developing the buyer persona are crucial. We can take into account those tips to work best with our target audiences.
- Give a name and establish some communications, and marketing goals: In the first step, is essential to identify at least two groups that could go to the website.
2. Develop a daily routine: Think into a clock what will be their routine, from 8:00 am-6:00 pm. Their activities are interesting, ways to find information. This action is really helpful to develop the right customer persona.
3. Navigate their purchase process: Go deeply into the way the buyer persona makes decisions, explore all the possibilities when they search on the internet.
