Gricol, the leading Colombian company in the country’s faucet sector with 60 years of experience in the market, has delivered 40,000 liters of water for consumption to populations without aqueduct through several donation days in educational institutions of the Ishachimana community in the Guajira. We offer our services in places as social media, websites, and one-to-one sells to constructions.
It’s time to expand and adapt taps to customer needs and preferences. The marketing mix helps a company to understand the way and style that will have to be perceived by every audience.
For that reason, the company offers now the new saver faucet line, where the prices are affordable related from $10 to $100 depending on the selling type. Now, the promotion of the marketing area is focused on the saver faucet, which has an external fundraiser called «our taps gift water» that contributes to donating weekly around 104 water litters to towns without water access in around the country.
Also, the average use of water in a sink with traditional taps consumes 30 liters in five minutes, with a saving tap, during the same time 8.8 liters are consumed.
These figures have a benefit that transcends from the environmental impact to the economic impact, thanks to the fact that a family that makes the change from traditional taps to saving taps reduces its consumption by around $150,000 COP per month depending on its stratification and number of members.
Topic: Marketing mix
