In this exclusive interview with Daniela Suarez Manager, Entertainment Operations and VIP Experiences at Loud and Live, we gain insights into event crisis and event management. Hosting events, whether they are VIP experiences, concerts, or corporate gatherings, can be an exhilarating yet challenging endeavor. One thing is for sure: unexpected crises can and will arise. 

The ability to effectively handle these crises can make or break the success of your event. In this interview with Loud and Live team, we explore valuable tips and insights from event industry professionals like Daniela on how to navigate through crises and not just survive but thrive.

  1. Identify the Type of Crisis: Understanding the nature of the crisis is crucial. Is it a pre-event issue, something occurring during the event, or a post-event challenge? Different types of crises require distinct approaches. Identifying the timing and nature of the problem is the first step towards effective resolution.
  2. Stay Calm: Delayed artist arrival teaches us an essential lesson: panic won’t help. When faced with an unexpected situation, resist the urge to panic. Take a deep breath, assess the situation, and keep a clear head. Panic can escalate the crisis, whereas a composed response can often turn things around.
  3. Be Prepared for Pre-Event Crises: As Daniela points out, it’s vital to be as prepared as possible before the event. Ask questions, anticipate potential issues, and have contingency plans in place. Remember, perfection is rare in event planning, so a problem-solving mindset is an asset.
  4. Gather Feedback Post-Event: Post-event, don’t rush to close the chapter. Collect feedback from attendees, partners, and your team. This feedback is gold and can provide valuable insights into what went well and what needs improvement. Learning from your experiences is essential for growth.
  5. Measure Success with Public Comments: In today’s digital age, public comments and social media feedback can be powerful indicators of an event’s success. Pay attention to what attendees are saying online. Positive comments can boost your reputation, while negative ones can help you identify areas for improvement.
  6. Understand the Financials: Whether you’re an entrepreneur or part of an event management team, understanding the financial aspect of your event is crucial. Review budgets allocated to various aspects like production and artist fees. Keeping a close eye on the profit and loss statement (P&L) will help you make informed decisions.