Brands have a significant role in society, daily we see hundreds of brands relative to the activity that we are doing. For that reason, brands, and branding are along us in different perspectives where customer experience becomes a competitive advantage in a company to grow in the business industry.
Nowadays, is trending to enjoy experiences where the client is the protagonist, therefore local brands teach how to make the products and customize them according to their personality, and friends.
These local brands in Miami have interesting branding where their communications and customer experience are aligned with the do-it-yourself purpose through experience branding:
- Candle land Miami: This place is for women that want to enjoy their free time need to connect with their friends and want to live the candle land experience, the brand that teaches them to create customized candles.
The communications and the customer experience are aligned in their design, social media, and branding in the stores. They have a good strategy to gain more people to learn the world of candles. The physique of that Candle land is fresh, girly, and delicate.
The personality is exclusive, the relationship is a meaningful connection with friends, the culture is shared with others new experiences, the Nobel purpose is to exchange a new activity with friends, and the self-image is closing human relationships.
2. Cake it: This company is for people that enjoy baking, and want to learn how to create an ideal cake for special occasions, cake is a brand of personalized cakes that offers teaches and explains the step to make the cake of your dreams.
In this case, the communications and the customer experience are aligned with the services that they offer. They work as experienced and do classes in their services.
The personality is familiar, the relationship is sharing time with family, and friends’ new skills, the noble purpose is personalized special occasions such as birthdays and mother`s day, and the self-image is enjoying time learning new things.
3. Pizza School: This academy focus on teaching people to make their pizza in couple or solo as a plan or a career. The communications and the customer experience are aligned, they could improve their branding on their website with more information.
As we can see all of these places make the product the star, and the target customizes and live different experiences from their perspective. Those businesses make their product an experience.
