In the book, the market research toolbox, marketing research is defined as “techniques forgathering information from and about customers to support a business decision”. Todevelop a good marketing technique, qualitative and quantitative research are key in thedesign of the research study. Qualitative research is important to explore
In the marketing plan, companies need to develop a buyer persona to reach more possibilities of effectiness in comparison with the companies that don’t have this person. For that reason, all the points in developing the buyer persona are crucial. We can take into account those tips
My favorite holiday is approaching! Halloween season starts with a lot of events that involve families, friends, and pets. According to business insider, consumers are expected to spend a record $10.14 billion on Halloween this year. For that reason, products and services started events in different segments.
A communication crisis could happen at any time in any company during daily work. For that reason, mass communications, and effectiveness in the development of crisis plans are crucial to maintain brand awareness. In seconds, any customer with an active social media account could increase or destroy
