This figure showed the importance of planning, executing, and taking decisions through meaningful information in the marketing research process. After my reflection about the processes that I’ve watched I realized some common mistakes that marketers made in previous experiments that I had running with some brands: Let’s
In the book, the market research toolbox, marketing research is defined as “techniques forgathering information from and about customers to support a business decision”. Todevelop a good marketing technique, qualitative and quantitative research are key in thedesign of the research study. Qualitative research is important to explore
