I´ve received around five calls from clients that want to implement global deliveries on their websites. During the meetings, they start to show their products and tell me reasons why they want to export their products to foreign countries. However, starting this kind of process requires strategic
Marketing and communications are usually divided into marketing agencies and media. The displeasure between editorial and marketing teams is common because each team just focuses on its success. This happens because the synergy between teams is broken from the visual key, palette, or tone of voice. In
The power of advertising and media can convince people around to your way of thinking or change habits. However, everything has a light and a dark side. That happens to different companies around the world that cross the line between persuading and manipulating. Another documentary that explores
Crowdculture is present in our daily lives, since the moment we choose our outfit, go outside and make buying choices, crowdculture is in our routine. It doesn’t matter what part of the day we are in, since we wake up until we go to bed market habits
