«The world always looks brighter from behind a smile» is a popular quote that works in business. Smiling to clients until they learn from us as marketers that changing customer attitude will change customer behavior. Marketing communications is a tool that changes desires, behaviors, and purchases. When
I have been management around 30 brands in the services related to consultant and reputation development. In all of those, I always ask twice what´s the story? What is the brand position about it? The PR Role industry has grown and changed after the pandemic. Trying to
Terms such as Business to Business, Business to Consumer, or Costumer to Costumer are standard in marketing. All of them are related to the type of transaction that takes into the marketing process. The article `Cultivating Relationships Post-Pandemic´ mentioned the importance of strengthening relationships. Excuses like, ‘we
Public Relations strategy is one of the most powerful sources in the earn media analysis, I argue this based on this analysis that I was thinking related to one of my favorite topics in my life, ice cream. In 2018 Mimo´s, one of the most important Colombian
