Marketing and communications are usually divided into marketing agencies and media. The displeasure between editorial and marketing teams is common because each team just focuses on its success. This happens because the synergy between teams is broken from the visual key, palette, or tone of voice. In
The power of advertising and media can convince people around to your way of thinking or change habits. However, everything has a light and a dark side. That happens to different companies around the world that cross the line between persuading and manipulating. Another documentary that explores
Crowdculture is present in our daily lives, since the moment we choose our outfit, go outside and make buying choices, crowdculture is in our routine. It doesn’t matter what part of the day we are in, since we wake up until we go to bed market habits
«The world always looks brighter from behind a smile» is a popular quote that works in business. Smiling to clients until they learn from us as marketers that changing customer attitude will change customer behavior. Marketing communications is a tool that changes desires, behaviors, and purchases. When
