Ever thought AI could make a dog birthday “Woof-tastic”? Imagine turning a small, 15-guest gathering into a data-driven, buzzworthy event, where every email, social post, and on-site moment is powered by AI and human creativity. PetStarsCo hosted “Lola & Doga,” a bespoke dog birthday mixer, and the results speak

«The world always looks brighter from behind a smile» is a popular quote that works in business. Smiling to clients until they learn from us as marketers that changing customer attitude will change customer behavior. Marketing communications is a tool that changes desires, behaviors, and purchases. When

I have been management around 30 brands in the services related to consultant and reputation development. In all of those, I always ask twice what´s the story? What is the brand position about it? The PR Role industry has grown and changed after the pandemic. Trying to

Terms such as Business to Business, Business to Consumer, or Costumer to Costumer are standard in marketing. All of them are related to the type of transaction that takes into the marketing process. The article `Cultivating Relationships Post-Pandemic´ mentioned the importance of strengthening relationships. Excuses like, ‘we