The procedure of experiments in marketing takes sampling, credibility and effectiveness to be considered successful. In April, N25, creative agency that I belong we developed an experiment that we can measured better with more knowledge. The idea of marketing experiments born due to our team creativity. In
Google ads offer paid advertising though the keywords used in our daily lives. When we start running our first campaign, one important question is if we are going to use short or long-tail keywords. Short keywords are defined as phases composed of one or two words. On
This figure showed the importance of planning, executing, and taking decisions through meaningful information in the marketing research process. After my reflection about the processes that I’ve watched I realized some common mistakes that marketers made in previous experiments that I had running with some brands: Let’s
In the book, the market research toolbox, marketing research is defined as “techniques forgathering information from and about customers to support a business decision”. Todevelop a good marketing technique, qualitative and quantitative research are key in thedesign of the research study. Qualitative research is important to explore
