The procedure of experiments in marketing takes sampling, credibility and effectiveness to be considered successful. In April, N25, creative agency that I belong we developed an experiment that we can measured better with more knowledge. The idea of marketing experiments born due to our team creativity. In
Google ads offer paid advertising though the keywords used in our daily lives. When we start running our first campaign, one important question is if we are going to use short or long-tail keywords. Short keywords are defined as phases composed of one or two words. On
Marketing and communications are usually divided into marketing agencies and media. The displeasure between editorial and marketing teams is common because each team just focuses on its success. This happens because the synergy between teams is broken from the visual key, palette, or tone of voice. In
